{"title":"Pureology","description":"\u003ch3\u003e\u003cstrong\u003eNot sure which Pureology is right for you?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003ePureology is my hero retail range: salon-only, vegan, sulfate-free and made for colour-treated hair. Here's how I'd choose. If your hair is colour-treated and dry, start with \u003cstrong\u003eHydrate\u003c\/strong\u003e, or \u003cstrong\u003eHydrate Sheer\u003c\/strong\u003e if it's fine and gets weighed down easily. If it's bleached, broken or prone to snapping, go straight to \u003cstrong\u003eStrength Cure\u003c\/strong\u003e. If frizz is your main battle, the new \u003cstrong\u003eSmooth Gloss\u003c\/strong\u003e range is my pick for smooth, glossy hair that holds up against humidity. To keep colour fresh and toned between visits, reach for \u003cstrong\u003eColour Fanatic\u003c\/strong\u003e. And for a finishing touch, the \u003cstrong\u003eHydrate Glow Catcher Oil\u003c\/strong\u003e and \u003cstrong\u003eLove Luster Hair Perfume\u003c\/strong\u003e are my favourite little extras. Not sure? \u003ca href=\"mailto:hello@dimoda.co.nz\"\u003eEmail me\u003c\/a\u003e and I'll point you in the right direction.\u003c\/p\u003e","products":[{"product_id":"pureology-colour-fanatic-multi-tasking-leave-in-spray-200ml","title":"Pureology Colour Fanatic Multi-Tasking Leave-In Spray – 200ml","description":"\u003cp data-start=\"263\" data-end=\"554\"\u003eTreat your coloured hair to the ultimate multi-tasker with \u003cstrong data-start=\"322\" data-end=\"365\"\u003ePureology Colour Fanatic Leave-In Spray\u003c\/strong\u003e. Infused with a rich blend of natural oils, strengthening proteins, and Pureology’s signature AntiFade Complex, this lightweight mist delivers \u003cstrong data-start=\"509\" data-end=\"534\"\u003e21 essential benefits\u003c\/strong\u003e in a single spritz.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"725\"\u003eFrom detangling and heat protection to boosting shine and preserving colour vibrancy, this hero product does it all — making it a salon favourite and everyday essential.\u003c\/p\u003e\n\u003cp data-start=\"727\" data-end=\"1052\"\u003e\u003cstrong data-start=\"727\" data-end=\"750\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"750\" data-end=\"753\"\u003e✔️ 21 benefits in one bottle\u003cbr data-start=\"781\" data-end=\"784\"\u003e✔️ Preserves and protects colour-treated hair\u003cbr data-start=\"829\" data-end=\"832\"\u003e✔️ Detangles, smooths, and adds shine\u003cbr data-start=\"869\" data-end=\"872\"\u003e✔️ Provides heat protection\u003cbr data-start=\"899\" data-end=\"902\"\u003e✔️ Reduces frizz and static\u003cbr data-start=\"929\" data-end=\"932\"\u003e✔️ Strengthens and helps prevent split ends\u003cbr data-start=\"975\" data-end=\"978\"\u003e✔️ 100% vegan and sulfate-free\u003cbr data-start=\"1008\" data-end=\"1011\"\u003e✔️ Signature Pureology aromatherapy scent\u003c\/p\u003e\n\u003cp data-start=\"1054\" data-end=\"1236\"\u003e\u003cstrong data-start=\"1054\" data-end=\"1069\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1069\" data-end=\"1072\"\u003eMist onto clean, damp hair before styling. Comb through to evenly distribute and blow dry or air dry as desired. Can also be used on dry hair to refresh and smooth.\u003c\/p\u003e\n\u003cp data-start=\"1238\" data-end=\"1373\"\u003e\u003cstrong data-start=\"1238\" data-end=\"1254\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1254\" data-end=\"1257\"\u003eAnyone with colour-treated hair looking for protection, shine, and manageability in one lightweight, powerful spray.\u003c\/p\u003e\n\u003chr data-start=\"1375\" data-end=\"1378\"\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46462628954365,"sku":"P2510903","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/pureology-colour-fanatic-leave-in-spray.jpg?v=1752707811"},{"product_id":"pureology-colour-fanatic-top-coat-tone-blue-200ml","title":"Pureology Colour Fanatic Top Coat + Tone Blue – 200ml","description":"\u003cp data-start=\"241\" data-end=\"506\"\u003eTone and treat in one simple step with \u003cstrong data-start=\"280\" data-end=\"329\"\u003ePureology Colour Fanatic Top Coat + Tone Blue\u003c\/strong\u003e. This luxurious at-home toning gloss neutralises unwanted orange and brassy tones in dark blonde to brunette hair while deeply conditioning for high-shine, soft, silky results.\u003c\/p\u003e\n\u003cp data-start=\"508\" data-end=\"715\"\u003ePowered by \u003cstrong data-start=\"519\" data-end=\"539\"\u003eblue direct dyes\u003c\/strong\u003e and \u003cstrong data-start=\"544\" data-end=\"573\"\u003eoat milk and camellia oil\u003c\/strong\u003e, this formula refreshes your colour and smooths the cuticle, leaving your hair feeling salon-fresh with radiant shine and vibrant cool tones.\u003c\/p\u003e\n\u003cp data-start=\"717\" data-end=\"1026\"\u003e\u003cstrong data-start=\"717\" data-end=\"740\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"740\" data-end=\"743\"\u003e✔️ Tones and revives colour in 5–10 minutes\u003cbr data-start=\"786\" data-end=\"789\"\u003e✔️ Neutralises brassiness in dark blonde to brunette hair\u003cbr data-start=\"846\" data-end=\"849\"\u003e✔️ Adds instant shine and smoothness\u003cbr data-start=\"885\" data-end=\"888\"\u003e✔️ Leaves hair soft, manageable, and vibrant\u003cbr data-start=\"932\" data-end=\"935\"\u003e✔️ 100% vegan and sulphate-free\u003cbr data-start=\"966\" data-end=\"969\"\u003e✔️ Lasts up to 8 washes\u003cbr data-start=\"992\" data-end=\"995\"\u003e✔️ Perfect between salon visits\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1043\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1043\" data-end=\"1046\"\u003eShampoo and rinse hair (skip conditioner). Apply a generous amount of product evenly through damp hair, avoiding the scalp. Leave for 5–10 minutes depending on desired tone. Rinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1239\" data-end=\"1338\"\u003e\u003cstrong data-start=\"1239\" data-end=\"1255\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1255\" data-end=\"1258\"\u003eDark blonde to brunette hair needing a cool refresh between colour appointments.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46463312068861,"sku":"P2186602","price":64.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/Pureology_colour_fanatic_top_coat_blue.jpg?v=1755924373"},{"product_id":"pureology-colour-fanatic-top-coat-tone-purple-200ml","title":"Pureology Colour Fanatic Top Coat + Tone Purple – 200ml","description":"\u003cp data-start=\"228\" data-end=\"490\"\u003eSay goodbye to yellow tones and hello to radiant shine with \u003cstrong data-start=\"288\" data-end=\"339\"\u003ePureology Colour Fanatic Top Coat + Tone Purple\u003c\/strong\u003e. This at-home toning gloss instantly neutralises brassiness in blonde, lightened, and grey hair — leaving it refreshed, glossy, and soft to the touch.\u003c\/p\u003e\n\u003cp data-start=\"492\" data-end=\"744\"\u003eFormulated with \u003cstrong data-start=\"508\" data-end=\"530\"\u003epurple direct dyes\u003c\/strong\u003e, \u003cstrong data-start=\"532\" data-end=\"544\"\u003eoat milk\u003c\/strong\u003e, and \u003cstrong data-start=\"550\" data-end=\"566\"\u003ecamellia oil\u003c\/strong\u003e, this 100% vegan treatment smooths the hair cuticle while adding brilliant tone and deep conditioning in just 5–10 minutes. The perfect maintenance product between salon visits.\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"1093\"\u003e\u003cstrong data-start=\"746\" data-end=\"769\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"769\" data-end=\"772\"\u003e✔️ Tones and revives blonde or grey hair in minutes\u003cbr data-start=\"823\" data-end=\"826\"\u003e✔️ Neutralises yellow and brassy undertones\u003cbr data-start=\"869\" data-end=\"872\"\u003e✔️ Adds mirror-like shine and softness\u003cbr data-start=\"910\" data-end=\"913\"\u003e✔️ Lightweight and non-stripping\u003cbr data-start=\"945\" data-end=\"948\"\u003e✔️ Lasts up to 8 washes\u003cbr data-start=\"971\" data-end=\"974\"\u003e✔️ Vegan, sulphate-free, colour-safe formula\u003cbr data-start=\"1018\" data-end=\"1021\"\u003e✔️ Ideal for maintaining cool blonde and grey tones between appointments\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1284\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1110\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1110\" data-end=\"1113\"\u003eShampoo and rinse (skip conditioner). Apply evenly to clean, damp hair, avoiding the scalp. Leave on for 5–10 minutes depending on desired toning effect. Rinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1286\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1286\" data-end=\"1302\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1302\" data-end=\"1305\"\u003eBlonde, highlighted, or grey hair needing a tone refresh and high-shine boost between salon visits.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46463323799805,"sku":"P2186802","price":64.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/Pureology_colour_fanatic_top_coat_violet.jpg?v=1755923772"},{"product_id":"pureology-hydrate-conditioner-266ml","title":"Pureology Hydrate Conditioner – 266ml","description":"\u003cp data-start=\"196\" data-end=\"482\"\u003eQuench dry, colour-treated hair with the deeply hydrating and nourishing \u003cstrong data-start=\"269\" data-end=\"302\"\u003ePureology Hydrate Conditioner\u003c\/strong\u003e. This creamy formula restores moisture, softness, and manageability without weighing hair down, making it a favourite for medium to thick hair textures in need of daily hydration.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"776\"\u003eInfused with \u003cstrong data-start=\"497\" data-end=\"511\"\u003ejojoba oil\u003c\/strong\u003e, \u003cstrong data-start=\"513\" data-end=\"526\"\u003egreen tea\u003c\/strong\u003e, and \u003cstrong data-start=\"532\" data-end=\"540\"\u003esage\u003c\/strong\u003e, along with Pureology’s \u003cstrong data-start=\"565\" data-end=\"585\"\u003eAntiFade Complex\u003c\/strong\u003e, it helps protect colour vibrancy while leaving hair soft, smooth, and full of natural movement. Enjoy the luxurious aromatherapy blend of lavender, bergamot, and patchouli as you condition.\u003c\/p\u003e\n\u003cp data-start=\"778\" data-end=\"1046\"\u003e\u003cstrong data-start=\"778\" data-end=\"801\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"801\" data-end=\"804\"\u003e✔️ Deeply hydrates dry, colour-treated hair\u003cbr data-start=\"847\" data-end=\"850\"\u003e✔️ Protects and prolongs colour vibrancy\u003cbr data-start=\"890\" data-end=\"893\"\u003e✔️ Leaves hair soft, smooth, and manageable\u003cbr data-start=\"936\" data-end=\"939\"\u003e✔️ Ideal for medium to thick hair types\u003cbr data-start=\"978\" data-end=\"981\"\u003e✔️ 100% vegan and sulphate-free\u003cbr data-start=\"1012\" data-end=\"1015\"\u003e✔️ Signature aromatherapy scent\u003c\/p\u003e\n\u003cp data-start=\"1048\" data-end=\"1204\"\u003e\u003cstrong data-start=\"1048\" data-end=\"1063\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1063\" data-end=\"1066\"\u003eAfter shampooing with Pureology Hydrate Shampoo, apply a small amount to mid-lengths and ends. Leave for 1–2 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1206\" data-end=\"1289\"\u003e\u003cstrong data-start=\"1206\" data-end=\"1222\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1222\" data-end=\"1225\"\u003eDry, colour-treated hair needing intense hydration and softness.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46463400050941,"sku":"P1863901","price":70.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/884486437167_EN_1.jpg?v=1752739833"},{"product_id":"pureology-hydrate-shampoo-266ml","title":"Pureology Hydrate Shampoo – 266ml","description":"\u003cp data-start=\"201\" data-end=\"466\"\u003eGently cleanse and deeply moisturise colour-treated hair with \u003cstrong data-start=\"263\" data-end=\"292\"\u003ePureology Hydrate Shampoo\u003c\/strong\u003e. This rich, creamy formula is a cult favourite for dry hair — delivering intense hydration while protecting colour vibrancy with Pureology’s exclusive \u003cstrong data-start=\"444\" data-end=\"465\"\u003eAntiFade Complex®\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"727\"\u003eInfused with \u003cstrong data-start=\"481\" data-end=\"495\"\u003ejojoba oil\u003c\/strong\u003e, \u003cstrong data-start=\"497\" data-end=\"510\"\u003egreen tea\u003c\/strong\u003e, and \u003cstrong data-start=\"516\" data-end=\"524\"\u003esage\u003c\/strong\u003e, it leaves hair feeling soft, smooth, and refreshed without stripping or weighing it down. Enjoy the spa-like experience of Pureology’s signature aromatherapy blend of lavender, bergamot, and patchouli.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"1028\"\u003e\u003cstrong data-start=\"729\" data-end=\"752\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"752\" data-end=\"755\"\u003e✔️ Deeply hydrates dry, colour-treated hair\u003cbr data-start=\"798\" data-end=\"801\"\u003e✔️ Sulphate-free and gentle on the scalp\u003cbr data-start=\"841\" data-end=\"844\"\u003e✔️ Preserves colour vibrancy\u003cbr data-start=\"872\" data-end=\"875\"\u003e✔️ Leaves hair soft, shiny, and manageable\u003cbr data-start=\"917\" data-end=\"920\"\u003e✔️ Ideal for medium to thick hair textures\u003cbr data-start=\"962\" data-end=\"965\"\u003e✔️ 100% vegan formula\u003cbr data-start=\"986\" data-end=\"989\"\u003e✔️ Aromatherapy scent for a luxury feel\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1045\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1045\" data-end=\"1048\"\u003eApply to wet hair, lather, and massage into scalp. Rinse. Repeat if necessary. For best results, follow with Pureology Hydrate Conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1189\" data-end=\"1285\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1205\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1205\" data-end=\"1208\"\u003eDry, colour-treated hair needing gentle cleansing and long-lasting hydration.\u003c\/p\u003e\n\u003chr data-start=\"1287\" data-end=\"1290\"\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46463590695165,"sku":"P1863501","price":70.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/Pureology_Hydrate_Shampoo.jpg?v=1755923618"},{"product_id":"pureology-style-protect-refresh-go-dry-shampoo-150g","title":"Pureology Style + Protect Refresh \u0026 Go Dry Shampoo – 150g","description":"\u003cp data-start=\"233\" data-end=\"523\"\u003eRevive your style and absorb oil without dulling your colour with \u003cstrong data-start=\"299\" data-end=\"337\"\u003ePureology Refresh \u0026amp; Go Dry Shampoo\u003c\/strong\u003e. Perfect for second-day hair or post-gym touch-ups, this lightweight dry shampoo uses \u003cstrong data-start=\"424\" data-end=\"439\"\u003erice starch\u003c\/strong\u003e to instantly refresh your roots, boost volume, and extend the life of your blowout.\u003c\/p\u003e\n\u003cp data-start=\"525\" data-end=\"811\"\u003eUnlike traditional dry shampoos, it’s designed with \u003cstrong data-start=\"577\" data-end=\"610\"\u003ePureology’s AntiFade Complex®\u003c\/strong\u003e, making it safe for colour-treated hair while adding a soft, clean finish without residue. The aromatherapy blend of tuberose, almond milk, and cedarwood leaves your hair smelling fresh and luxurious.\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"1080\"\u003e\u003cstrong data-start=\"813\" data-end=\"836\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"836\" data-end=\"839\"\u003e✔️ Instantly refreshes and volumises\u003cbr data-start=\"875\" data-end=\"878\"\u003e✔️ Absorbs oil and impurities at the root\u003cbr data-start=\"919\" data-end=\"922\"\u003e✔️ Leaves no white residue\u003cbr data-start=\"948\" data-end=\"951\"\u003e✔️ Safe for colour-treated hair\u003cbr data-start=\"982\" data-end=\"985\"\u003e✔️ 100% vegan and sulphate-free\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e✔️ Signature Pureology scent\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e✔️ Great for in-between washes\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1097\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1097\" data-end=\"1100\"\u003eShake well. Spray at the roots in sections and allow to dry for a few seconds. Massage in with fingers or brush through to distribute. Style as usual.\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1352\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1268\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1268\" data-end=\"1271\"\u003eAll hair types needing a refresh between washes — especially colour-treated hair.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46463649087741,"sku":"P1869201","price":52.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/pureology-refresh-and-go-dry-shampoo.jpg?v=1752740772"},{"product_id":"pureology-strength-cure-shampoo-266ml","title":"Pureology Strength Cure Shampoo – 266ml","description":"\u003cp data-start=\"213\" data-end=\"438\"\u003eRepair and revive damaged hair from the very first wash with \u003cstrong data-start=\"274\" data-end=\"309\"\u003ePureology Strength Cure Shampoo\u003c\/strong\u003e. This rich, fortifying formula gently cleanses while helping to strengthen and restore damaged, brittle, or colour-treated hair.\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"750\"\u003ePowered by \u003cstrong data-start=\"451\" data-end=\"470\"\u003ekeravis protein\u003c\/strong\u003e, \u003cstrong data-start=\"472\" data-end=\"487\"\u003eastaxanthin\u003c\/strong\u003e (a powerful antioxidant), and Pureology’s exclusive \u003cstrong data-start=\"540\" data-end=\"561\"\u003eAntiFade Complex®\u003c\/strong\u003e, it rebuilds hair strength from the inside out while protecting colour vibrancy. The luxurious blend of \u003cstrong data-start=\"666\" data-end=\"686\"\u003eraspberry, peach\u003c\/strong\u003e, and \u003cstrong data-start=\"692\" data-end=\"709\"\u003ewater flowers\u003c\/strong\u003e creates a soothing, spa-like experience.\u003c\/p\u003e\n\u003cp data-start=\"752\" data-end=\"1020\"\u003e\u003cstrong data-start=\"752\" data-end=\"775\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"775\" data-end=\"778\"\u003e✔️ Gently cleanses while repairing damaged hair\u003cbr data-start=\"825\" data-end=\"828\"\u003e✔️ Strengthens and fortifies weakened strands\u003cbr data-start=\"873\" data-end=\"876\"\u003e✔️ Protects colour-treated hair\u003cbr data-start=\"907\" data-end=\"910\"\u003e✔️ 100% vegan and sulphate-free\u003cbr data-start=\"941\" data-end=\"944\"\u003e✔️ Leaves hair soft, shiny, and resilient\u003cbr data-start=\"985\" data-end=\"988\"\u003e✔️ Luxurious fruity-floral scent\u003c\/p\u003e\n\u003cp data-start=\"1022\" data-end=\"1189\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1037\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1037\" data-end=\"1040\"\u003eApply to wet hair. Lather and massage into the scalp, then rinse. Repeat if needed. Follow with Pureology Strength Cure Conditioner for best results.\u003c\/p\u003e\n\u003cp data-start=\"1191\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1191\" data-end=\"1207\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1207\" data-end=\"1210\"\u003eDamaged, over-processed, or colour-treated hair needing repair and strengthening.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46478006780157,"sku":"P1861703","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/Pureology_strength_cure_shampoo.jpg?v=1755923331"},{"product_id":"pureology-strength-cure-conditioner-266ml","title":"Pureology Strength Cure Conditioner – 266ml","description":"\u003cp data-start=\"208\" data-end=\"399\"\u003eStrengthen, soften, and repair damaged hair with \u003cstrong data-start=\"257\" data-end=\"296\"\u003ePureology Strength Cure Conditioner\u003c\/strong\u003e — a rich, creamy formula that restores resilience to brittle strands while protecting colour vibrancy.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"727\"\u003eInfused with \u003cstrong data-start=\"414\" data-end=\"433\"\u003ekeravis protein\u003c\/strong\u003e to reinforce hair structure and \u003cstrong data-start=\"466\" data-end=\"481\"\u003eastaxanthin\u003c\/strong\u003e, a powerful antioxidant, it helps prevent breakage and improve elasticity. Pureology’s \u003cstrong data-start=\"569\" data-end=\"590\"\u003eAntiFade Complex®\u003c\/strong\u003e keeps your colour fresh and radiant, while the indulgent scent of \u003cstrong data-start=\"657\" data-end=\"696\"\u003eraspberry, peach, and water flowers\u003c\/strong\u003e enhances your haircare ritual.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"1038\"\u003e\u003cstrong data-start=\"729\" data-end=\"752\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"752\" data-end=\"755\"\u003e✔️ Strengthens and repairs damaged hair\u003cbr data-start=\"794\" data-end=\"797\"\u003e✔️ Improves softness, shine, and manageability\u003cbr data-start=\"843\" data-end=\"846\"\u003e✔️ Helps prevent breakage and split ends\u003cbr data-start=\"886\" data-end=\"889\"\u003e✔️ Colour-safe with AntiFade Complex\u003cbr data-start=\"925\" data-end=\"928\"\u003e✔️ 100% vegan and sulphate-free\u003cbr data-start=\"959\" data-end=\"962\"\u003e✔️ Ideal for damaged, colour-treated hair\u003cbr data-start=\"1003\" data-end=\"1006\"\u003e✔️ Luxurious fruity-floral scent\u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1200\"\u003e\u003cstrong data-start=\"1040\" data-end=\"1055\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003eAfter shampooing with Strength Cure Shampoo, apply to clean, damp hair from mid-lengths to ends. Leave for 1–2 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1202\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1202\" data-end=\"1218\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1218\" data-end=\"1221\"\u003eChemically processed, colour-treated, or heat-damaged hair in need of strength and softness.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46478008910077,"sku":"P1861400","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/Pureology_strength_cure_conditioner.jpg?v=1755923258"},{"product_id":"pureology-style-protect-weightless-volume-mousse-251g","title":"Pureology Style + Protect Weightless Volume Mousse – 251g","description":"\u003cp data-start=\"233\" data-end=\"465\"\u003eAdd body and bounce without the crunch with \u003cstrong data-start=\"277\" data-end=\"315\"\u003ePureology Weightless Volume Mousse\u003c\/strong\u003e. This airy, volumising mousse lifts roots and thickens fine hair for a fuller look — all while protecting your colour and adding soft, flexible hold.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"788\"\u003eFormulated with \u003cstrong data-start=\"483\" data-end=\"504\"\u003evegetable protein\u003c\/strong\u003e to strengthen, plus Pureology’s \u003cstrong data-start=\"537\" data-end=\"558\"\u003eAntiFade Complex®\u003c\/strong\u003e, it delivers long-lasting body without stiffness or residue. Hair feels touchably soft, looks voluminous, and holds its shape throughout the day. A fresh scent of \u003cstrong data-start=\"722\" data-end=\"762\"\u003etuberose, almond milk, and cedarwood\u003c\/strong\u003e adds an indulgent finish.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1070\"\u003e\u003cstrong data-start=\"790\" data-end=\"813\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr data-start=\"813\" data-end=\"816\"\u003e✔️ Boosts volume and fullness\u003cbr data-start=\"845\" data-end=\"848\"\u003e✔️ Lightweight, crunch-free finish\u003cbr data-start=\"882\" data-end=\"885\"\u003e✔️ Colour-safe with AntiFade Complex\u003cbr data-start=\"921\" data-end=\"924\"\u003e✔️ Provides flexible hold and shine\u003cbr data-start=\"959\" data-end=\"962\"\u003e✔️ 100% vegan and sulphate-free\u003cbr data-start=\"993\" data-end=\"996\"\u003e✔️ Ideal for fine, limp, or flat hair\u003cbr data-start=\"1033\" data-end=\"1036\"\u003e✔️ Heat-protective styling support\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1234\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1087\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eShake well. Apply a golf ball–sized amount to damp hair, concentrating at the roots. Comb through for even distribution and blow-dry for volume.\u003c\/p\u003e\n\u003cp data-start=\"1236\" data-end=\"1324\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1252\"\u003ePerfect for:\u003c\/strong\u003e\u003cbr data-start=\"1252\" data-end=\"1255\"\u003eFine, flat, or colour-treated hair needing lift, body, and soft hold.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46480401563901,"sku":"P1870900","price":52.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/pureology-weightless-volume-mousse.jpg?v=1753146308"},{"product_id":"pureology-hydrate-sheer-shampoo-266ml","title":"Pureology Hydrate Sheer Shampoo 266ml","description":"\u003ch1 data-start=\"491\" data-end=\"530\"\u003ePureology Hydrate Sheer Shampoo 266ml\u003c\/h1\u003e\n\u003cp data-start=\"532\" data-end=\"598\"\u003eLightweight hydration for beautifully soft, colour-protected hair.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"843\"\u003ePureology Hydrate Sheer Shampoo is designed for fine, colour-treated hair that needs moisture without heaviness. This sulphate-free formula gently cleanses while maintaining softness, shine and movement — leaving hair fresh, airy and polished.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"938\"\u003ePerfect for clients who love hydration but dislike the feeling of weight or product build-up.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"995\"\u003eAt Di Moda Hair Studio, we recommend Hydrate Sheer for:\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1179\"\u003e– Fine or low-density natural hair\u003cbr data-start=\"1031\" data-end=\"1034\"\u003e– Clients wanting movement and bounce\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e– Long hair that needs softness without collapse\u003cbr data-start=\"1122\" data-end=\"1125\"\u003e– Hair extensions\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e– Hair systems, toppers and wigs\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1264\"\u003eIt’s a refined everyday shampoo that keeps hair feeling clean, light and expensive.\u003c\/p\u003e\n\u003cp data-start=\"1266\" data-end=\"1390\"\u003e✔ Sulphate free\u003cbr data-start=\"1281\" data-end=\"1284\"\u003e✔ 100% vegan formula\u003cbr data-start=\"1304\" data-end=\"1307\"\u003e✔ Colour protection\u003cbr data-start=\"1326\" data-end=\"1329\"\u003e✔ Lightweight hydration\u003cbr data-start=\"1352\" data-end=\"1355\"\u003e✔ Ideal for fine or delicate hair\u003c\/p\u003e\n\u003cp data-start=\"1392\" data-end=\"1445\"\u003ePair with Hydrate Sheer Conditioner for best results.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e✂️ Maree's Studio Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003ePureology is a brand I genuinely love recommending — the scent alone is luxurious, and the colour protection across the entire range is some of the best I've seen. The Hydrate Sheer is my pick for fine to medium hair that still craves moisture but can't handle anything heavy. It delivers that soft, hydrated feeling without ever weighing your hair down or dulling your colour. Sulphate-free and 100% vegan too — it's a feel-good product in every sense. If your hair sits somewhere between needing hydration but hating that \"coated\" feeling, this is the one.\u003c\/em\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":47239422509309,"sku":null,"price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/884486437198_EN_1.jpg?v=1771985194"},{"product_id":"pureology-hydrate-sheer-conditioner-266ml","title":"Pureology Hydrate Sheer Conditioner – 266ml","description":"\u003ch3 data-start=\"438\" data-end=\"483\"\u003ePureology Hydrate Sheer Conditioner 266ml\u003c\/h3\u003e\n\u003cp data-start=\"485\" data-end=\"561\"\u003eWeightless hydration that keeps fine hair soft, smooth and full of movement.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"785\"\u003ePureology Hydrate Sheer Conditioner delivers essential moisture to fine, colour-treated hair without heaviness. Designed to detangle, smooth and protect colour, it leaves hair feeling light, clean and beautifully polished.\u003c\/p\u003e\n\u003cp data-start=\"787\" data-end=\"865\"\u003eIdeal for clients who love hydration but dislike flat or weighed-down results.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"934\"\u003eAt Di Moda Hair Studio, we recommend Hydrate Sheer Conditioner for:\u003c\/p\u003e\n\u003cp data-start=\"936\" data-end=\"1102\"\u003e– Fine or low-density natural hair\u003cbr data-start=\"970\" data-end=\"973\"\u003e– Long colour-treated hair\u003cbr data-start=\"999\" data-end=\"1002\"\u003e– Clients wanting softness without collapse\u003cbr data-start=\"1045\" data-end=\"1048\"\u003e– Hair extensions\u003cbr data-start=\"1065\" data-end=\"1068\"\u003e– Hair systems, toppers and wigs\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1190\"\u003eThis is a refined everyday conditioner that maintains bounce, shine and manageability.\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1323\"\u003e✔ Sulphate free\u003cbr data-start=\"1207\" data-end=\"1210\"\u003e✔ Colour protection\u003cbr data-start=\"1229\" data-end=\"1232\"\u003e✔ Lightweight finish\u003cbr data-start=\"1252\" data-end=\"1255\"\u003e✔ Suitable for natural and alternative hair\u003cbr data-start=\"1298\" data-end=\"1301\"\u003e✔ 100% vegan formula\u003c\/p\u003e\n\u003cp data-start=\"1325\" data-end=\"1508\"\u003eFor best results, pair with Pureology Hydrate Sheer Shampoo and finish with Pureology Colour Fanatic Multi-Tasking Leave-In Spray for added softness, protection and detangling support.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e✂️ Maree's Studio Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eThe Hydrate Sheer Conditioner is the perfect partner to the shampoo — same gorgeous Pureology scent, same lightweight feel, just beautifully soft and hydrated hair without any of that heavy, weighed-down feeling fine hair hates. I love this for my fine to medium hair clients who still need real moisture but have been burned by conditioners that flatten their hair completely. One thing I always tell my clients — conditioner is for from the ears down only. Your scalp produces its own natural oils and doesn't need conditioning, and applying it at the roots is often the reason fine hair goes flat so quickly. Mid-lengths to ends, leave it for a minute, rinse well — that's all it needs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":47239431389437,"sku":null,"price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/884486437228_EN_1.jpg?v=1771985562"},{"product_id":"pureology-hydrate-superfood-treatment-200ml","title":"Pureology Hydrate Superfood Hair Mask Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003eDry, brittle, colour-treated hair?\u003c\/strong\u003e This is your weekly reset.\u003c\/p\u003e\n\u003cp\u003ePureology Hydrate Superfood Hair Mask Treatment is an intensely moisturising, softening mask designed to revive dehydrated strands, boost shine, and leave hair feeling smooth, nourished, and full of vitality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProvides intense nourishment\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds extra moisture\u003c\/strong\u003e for softer, more touchable hair\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdds softness + shine\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood for colour care\u003c\/strong\u003e (colour-safe)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan formula\u003c\/strong\u003e + ZeroSulfate®\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr\u003eInfused with \u003cstrong\u003eAvocado Oil\u003c\/strong\u003e to deeply moisturise, plus \u003cstrong\u003eCoconut Oil\u003c\/strong\u003e to help nourish and strengthen for a silky, hydrated finish. And yes — it smells incredible: \u003cstrong\u003ePineapple + Coconut\u003c\/strong\u003e balanced with warm \u003cstrong\u003eVanilla\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e✂️ \u003cstrong data-start=\"1226\" data-end=\"1254\"\u003eStylist Notes from Maree\u003c\/strong\u003e\u003cbr data-start=\"1254\" data-end=\"1257\"\u003eThis is my pick for very dry or compromised hair. It gives deeper nourishment and helps bring life back to hair that feels really depleted.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePureology Hydrate treatments are professional salon masks designed to deeply nourish very dry or damaged hair while protecting colour. At Di Moda Hair Studio in Feilding, we recommend Pureology treatments to maintain hydration, softness and shine between salon visits.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use (weekly):\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, apply a quarter-sized amount to damp hair.\u003c\/li\u003e\n\u003cli\u003eFocus on mid-lengths + ends and massage through.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 minutes\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro tip:\u003c\/strong\u003e If your ends drink moisture fast, use once a week in place of conditioner (or rotate with your regular routine).\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eWhich Hydrate treatment is right for you?\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eIf your hair feels like…\u003c\/th\u003e\n\u003cth\u003eChoose this\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDry, rough or straw-like but still fairly healthy\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eHydrate Soft Treatment\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVery dry, damaged or depleted\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eHydrate Superfood Treatment\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch3\u003eNot sure which Hydrate treatment is right for you?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHydrate Soft Treatment\u003c\/strong\u003e\u003cbr\u003eBest for hair that feels dry, rough or straw-like and needs softness and smoothness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHydrate Superfood Treatment\u003c\/strong\u003e\u003cbr\u003eIdeal for very dry or damaged hair needing deeper nourishment and repair.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":47260275507453,"sku":null,"price":64.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9503\/6925\/files\/884486437853_EN_1.jpg?v=1772582558"},{"product_id":"pureology-hydrate-soft-softening-treatment-200ml","title":"Pureology Hydrate Soft Softening Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003eIf your hair feels dry but easily weighed down, this lightweight treatment is your softness reset.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePureology Hydrate Soft Softening Treatment is a lightweight weekly mask designed to moisturise dry, colour-treated hair without heaviness. It improves softness, smoothness and shine while keeping hair feeling airy and manageable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLightweight hydration for dry hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRestores softness and smoothness\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdds shine without weighing hair down\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports colour protection\u003c\/strong\u003e with Pureology’s Antifade Complex®\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan formula\u003c\/strong\u003e + ZeroSulfate®\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003cbr\u003eThis silky treatment combines \u003cstrong\u003eShea Butter\u003c\/strong\u003e and \u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e to nourish hair while keeping the finish soft, smooth and lightweight. It helps tame dryness and improve manageability without leaving hair feeling heavy.\u003c\/p\u003e\n\u003cp\u003eThe signature aromatherapy blend of \u003cstrong\u003eCardamom, Cedarwood and Sandalwood\u003c\/strong\u003e creates a warm, spa-like fragrance while your hair is being restored.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e✂️ \u003cstrong data-start=\"1029\" data-end=\"1057\"\u003eStylist Notes from Maree\u003c\/strong\u003e\u003cbr data-start=\"1057\" data-end=\"1060\"\u003eI love this for hair that feels dry and rough but still fairly healthy. It softens and smooths the hair beautifully without overloading it.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePureology Hydrate treatments are salon-quality masks designed to soften dry, rough or brittle hair while protecting colour. 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