Redken

Redken is my go-to brand

I've been using and recommending it for over 20 years and it's what I use in my studio every day. Here's how to find the right range: if your hair is colour-treated, start with Color Extend Magnetics. If you're blonde or have highlights, Color Extend Blondage is your toner-at-home hero. If your hair is bleached or damaged, go straight to Acidic Bonding Concentrate — it's the bond repair range I recommend most. If your hair is severely over-processed, breaking, or feeling like straw, Extreme is the strongest repair range in the Redken lineup and it's what I reach for when hair really needs rescuing. If your hair is normal to dry and just needs beautiful softness and hydration, All Soft is your answer. And if gloss and shine is your goal, the Acidic Color Gloss range is what I send my colour clients home with. Not sure? Email me and I'll point you in the right direction.